Marketing Automation for some can seem overwhelming, the thought of agencies changing their current processes to something new can be daunting, however the benefits outweigh the admin. I’ve put together 20 of the main benefits, Marketing Agencies will gain by using Marketing Automation to help manage their workload.
- Reduce costs
- Increase revenue
- Create accountability for everyone
- Increase effectiveness
- Don’t repeat be more creative
- Visualise your buyer’s journey
- Create buyer personas and segmented lists
- Refine and Repeat
- Use A/B testing consistently
- Stop wasting time on social posts
- Create campaigns in no time at all
- Repurpose content time and time again
- See exactly where your strengths and weakness are
- Use it to nurture your referral programme
- Empower your sales team with lead scoring
- Keep your CRM up-to-date
- Know when to pounce
- Reduce lead conversion time
- Automatically follow up with leads
- Manage all your clients in one place
1- Reduce costs
Use marketing automation to expand your team and skill set without paying a new team of staff. One employee can easily compete with a 20-person marketing and sales department. You can set up lead nurturing and multi-channel and launch them across a wide range of marketing channels with just the click of a button.
With the help of automated marketing, you can send out thousands of personalised emails every day on autopilot.
2- Increase revenue
By automating your up-selling opportunities you will notice a significant increase in your customer lifetime value. When you combine this with better lead management and prioritisation, it’s likely that your sales activity will produce a better ROI.
When everything is working in sync with each other, you will increase your revenue and average deal size.
3- Create accountability for everyone
One amazing thing about marketing automation is that it will show you exactly what’s working and what’s not. It will be really clear where the bottle-necks are and keep everyone on track. Because everything is shown in real-time, you can get direct feedback about your sales and marketing efforts.
4- Increase your effectiveness
Marketing automation gives you so many more resources for you and your clients to use. After the initial onboarding process, and after you have everything set up and established, you’ll be able to use your business hours much more effectively.
5- Don’t repeat be more creative
By freeing up your staff’s time with marketing automation, you can let them focus on more creative marketing efforts. Not only will your marketing be much more original and effective, but your staff will also be focusing on varied creative work instead of mundane repetitive tasks.
6- Visualise your buyer’s journey
The beauty of marketing automation is that you can visualise your customer’s journey from the first click to close really easily. This means you can gradually refine how you target your leads consistently.
7- Create buyer personas and segmented lists
Once you have created buyer personas, you’ll be able to know exactly what your customers want to see and where they will find it. Get in front of them easily with marketing automation. With a dedicated CRM system integrated, you’ll be able to create segmented lists according to your buyer personas. By doing this, you’ll be able to send out different content to your lists that will resonate much better than something generic.
8- Refine and Repeat
Marketing automation will allow you to reach thousands of customers in a personalised way across different online and offline channels. You’ll be able to automate your email sends, social posts, phone calls, and SMS messages so you can personalise your approach and target them much more effectively.
You can create ultra-targeted marketing campaigns and send them out on a huge scale.
9-Use A/B testing consistently
Measuring and monitoring your content consistently is really important. With marketing automation, you’ll be able to perform A/B testing on an ongoing basis.
You’ll be able to run A/B testing on every campaign and at every stage of your marketing process. This steady stream of testing will improve your activity and all your sales and marketing efforts.
10- Stop wasting time on social posts
Manage all your social media channels in one place and save time, effort, and money in the long run. Marketing automation tools will allow you to manage all your social campaigns from one dashboard, and post to all your accounts as often as you’d like. By scheduling all your social posts ahead of time, you’ll not have to worry about logging on to several different platforms and post lots of times. It also allows you to create a strong presence across all social channels without spending hours doing so.
11- Create campaigns in no time at all
Build consistent marketing materials such as landing pages, pop-ups, web forms, and emails in one place and save them as templates. This will mean you can create effective marketing campaigns in no time at all in the future. Save your Graphic Designer the stress and let the design team work on more important projects.
12- Repurpose content time and time again
Don’t worry about having to keep up-to-date with a steady stream of original content. We understand that it takes a long time to create really great, engaging content. But just because you’ve posted it on your blog before, doesn’t mean you could turn the same content into an email campaign or a social post.
Marketing automation will allow you to do this successfully and get the most out of your hard-earned content.
13- See exactly where your strengths and weakness are
Real-time reporting will allow you to see exactly what’s working and what’s not. Not only will you see what campaigns are working best, but on what channel they are performing best on, and what persona is engaging the most.
This level of highly specific information will allow you to create in-depth reports and have a much better understanding of what your customer wants to see. It’s a great tool for forecasting future marketing campaigns.
14- Use it to nurture your referral programme
If you’re using marketing automation to sell products, you’ll be able to establish a referral program that will reward your customers and turn them into referrals for your products. Turn customers into a loyal fanbase with effective nurturing.
15- Empower your sales team with lead scoring
Marketing automation software will allow you to score leads as they trickle into your sales funnel in real-time. Your business will allow you to create a set of rules and criteria that automatically will give any new leads a score dependent on their previous interaction with your collateral.
Your sales team will be able to prioritise leads based on their score and categorise them as marketing qualified leads (MQLs) or sales qualified leads (SQLs). With effective nurturing, you’ll be able to turn MQLs into SQLs.
16- Keep your CRM up-to-date
Building an impressive CRM is not only time-consuming but really valuable. However, it can quickly shrink if you don’t keep it up-to-date. Marketing automation will allow you to connect your CRM system and gradually capture more and more information about your leads in real-time. The more you know about your leads, the better your sales team will be at approaching them.
17- Know when to pounce
Like a stealthy cheetah in the jungle, your sales team should only pounce (or call, whatever you prefer) when the time is right. With tools such as lead scoring and prioritisation and your CRM system, your sales team will know exactly when to call.
With the help of website visitor tracking, you can see exactly what pages they have visited on your website and what content they have look at, so you can personalise your initial approach. If you always keep this strategy at the forefront, you’ll never have to make a cold call again.
18- Reduce lead conversion time
By making your sales process much more streamlined and efficient, you will effectively reduce the time it takes for leads to become customers.
19- Automatically follow up with leads
19 Studies have shown that leads are much more likely to convert if you follow up with them sooner rather than later. With automation, it’s never been easier to automatically follow-up with a personalised message as soon as possible.You can make sure that every ‘hot’ lead is followed up with straight away, no matter what time they engage with you at.
20- Manage all your clients in one place
Not only will you be able to use marketing automation to generate leads and gain new clients, but you will also be able to manage all your already existing clients in one place. Save time and effort by keeping all your client’s details in one easy-to-use platform.