What is Zymplify's G2 Reveal tool? Find out all you need to know in our guide. Our G2 Reveal tool helps you get the most out of your buyer intent data by quickly appending the buyer intent data that you get from G2, to include contact information. This helps you pick the hottest leads you would like to receive more information on. Find out more in our guide:

General
Predict Buyer Behaviour Without the Hype: Practical Ways to Spot and Validate Intent
Cutting Through the Noise The term “predictive” gets thrown around a lot in B2B sales and marketing. Unfortunately, it’s often buried under buzzwords, vague promises, or overhyped “AI” claims that don’t deliver measurable results. At Zymplify, we see predictive GTM as something far more practical: It’s about knowing which buyers


