The Power of Marketing Analytics

Whether its planning or attribution, better data and marketing analytics are critical for any business in 2019. You need to optimize the data you have access to, to ensure you are not wasting any of your marketing budgets. Having access to real-time, end-to-end analytics will give your company a competitive edge that is hard to compete with. Marketing analytics gives you the whole picture when it comes to measuring your marketing efforts. Put simply – you can see what’s making you money, and what’s wasting it.
If you can see clearly that something is working well with your audience, you know to keep doing it. In the same way, if you can see something is wasting money, you know to stop doing it immediately and look at why it didn’t perform well. This kind of data will allow you to continually predict what way your content or campaigns will work in the future. And for those campaigns or pieces of content that didn’t resonate with your audience, you’ll be able to ‘prescribe’ something that will work towards fixing it.

Read the full guide here.

Popular Blog Posts

Blog

The Research Quadrant: A New Way to Map Buyer Readiness

Sales and marketing teams have always chased the same goal: finding the right prospects, at the right time, with the right message. But here’s the reality — traditional funnels can’t keep up with how buyers actually behave today. Buyers are in control. They self-educate. They switch channels. They ghost for

Read More »
Blog

Why 3% of Your Market Is Ready — and How to Find Them

In any given market, only a tiny fraction of buyers are actually ready to buy — roughly 3%. The rest are either not looking, not aware, or not convinced. But that 3%? That’s where your revenue is hiding. And most go-to-market teams are missing them. The question isn’t how do

Read More »
Scroll to Top