Cutting Through the Noise The term “predictive” gets thrown around a lot in B2B sales and marketing. Unfortunately, it’s often buried under buzzwords, vague promises, or overhyped “AI” claims that don’t deliver measurable results. At Zymplify, we see predictive GTM as something far more practical: It’s about knowing which buyers
Account-Based Marketing (ABM) has been a go-to B2B strategy for over a decade. The concept is sound: focus your resources on the accounts most likely to buy, and personalise every interaction. But here’s the problem — most ABM programs underperform. According to ITSMA, only 1 in 5 marketers say their
The Sales Enablement Gap No One Talks About Most sales enablement efforts focus on skills — better pitches, objection handling, CRM usage. But in today’s market, your sales team’s biggest advantage isn’t just how they sell… it’s who they sell to, and when. The reality: Buyers are invisible for most
